Digital print offers your business the opportunity to create
meaningful relationships with a specific target audience through
individual marketing and personalisation.
Developing a Digital Print strategy offers a limitless opportunity for creative and direct mail campaigns with 100% personalised communications, which will capture the imagination.
Increased Response Rates
Creative highly personalised one-to-one digital print has high
impact and is target effective.
Maximise Results
Create small test runs through your direct digital runs to enable you to know which campaign or campaigns works most effectively with your clients/customers.
Award Winning Reproduction
Digital print has won some of the print industry's most prestigious printing awards. Our HP Indigo is unrivalled in the market place producing outstanding print colour quality.
Variable Data
One to One Communications
Variable Data allows you to personalise every document within a
digital print run with different names, text, images and graphics.
Every promotion can be varied to best meet a customers individual
needs and send the right message to the right client through One to
One personalisation. This will substantially increase response
rates.
Print on Demand
Print on demand allows you to place orders for everything from
business cards to sales collateral directly from your desk top,
exactly as many items as you need, when you need it. No matter how
small the quantity you can put a high quality, professionally
printed piece into your customers hands.
Mail Merge
Direct mailing enables the personalisation of letters,
brochures, newsletters or flyers, and our unique, custom designed
software enables us to audit, check and process customer databases.
For security reasons, our direct mailing facility is
completely separated from all other print functions. Our laser
printers are able to print in black and white variable data on DL
to C4+ envelopes, and from A4 to A3+ on plain or pre printed
sheets. Duplex printing is possible on A4 documents. We can ensure
that all documents are number/code referenced for auditing
purposes.
Direct Mail
Bridson & Horrox have a sophisticated Data processing
facility incorporating mailsort, overprinting and data cleansing.
Our four lasering machines are capable of producing over 6500
personalised documents an hour and with matched mailings, we
can print, insert/envelope, frank and dispatch directly from our
own premises.
Our Data Management capabilities help our clients analyse, profile
and target customers, from data held internally through our secure
infrastructure ensuring the integrity of our client data is
maintained and secure through initial receipt, processing, hosting
and subsequent dispatch.
